Your BRAND is not the same as BRAND IMAGERY. Brand Imagery is the visual representation of your brand and the brand's core messaging. The purpose of brand imagery is to communicate the right messages with your target audience so they develop strong emotions when they encounter your brand. Think of your BRAND as the whole picture and BRAND IMAGERY as an important visual part of your entire BRAND. Brand imagery is vital in marketing your brand. Website, social media and marketing materials all utilize images that relay a 'feel' to your clients. Consistency is key as this will create a sense of comfort and familiarity for your clients. What can set your brand apart as authentic and personal are images with a unique stroke of style tailor made for your business. These images can be personal images/head shots of staff & team members, owners, executives, business partnerships, products, services... any and everything that is associated with your business.
We begin with asking questions to design a Brand Imagery Plan: What do you do? What are your services/products? What are your values? Do you have a Mission/Vision Statement? What 'sense' do you want to show your clients? What is important in your business? Safety, hygiene, products, quality service... Style of Brand Imagery: Inclusion of a logo, colour palette, shape & space, taglines (intentional images that allow you to incorporate taglines) and tone of images: soft, dramatic, busy, simplistic or edgy. Working together, we will design a BRAND IMAGERY PLAN to compliment and show off your business!
PURE HEALTH MASSAGE & WELLNESS - BUSINESS BRANDING
I had the pleasure of working with the Pure Health Massage and Wellness team in Surrey to capture images of their gorgeous clinic to update their visual branding and online presence. The dedication of this team to their clients and their immaculate work environment is truly inspirational! It is no wonder they have been awarded many accolades in their field and continue to grow and maintain a strong presence and service for their clients.
Visit their website to view their wide spectrum of amazing services in the health and wellness community.
POST MODERN SOUND/SMART POST CANADA - BUSINESS BRANDING
"Vancouver's premier provider of audio post production for features, home entertainment and web projects".
The team at Post Modern Sound recently moved their facility and required new images to showcase their brand new studio and mix rooms. It was a treat to see some live editing action taking place while capturing their branding images.
Visit their website to view their long list of impressive credits.
DIANE WARREN - PERSONAL BRANDING
Multi talented vocalist and acoustic guitarist, Diane Warren! I was honoured to work with Diane on a few of her many projects. She is one talented and busy woman; she enjoys a successful solo career in addition to fronting Cruise Control band and Fleetwood Magic (Fleetwood Mac tribute).
Visit her websites to view her musical portfolios and performance dates!
ANNA - PERSONAL BRANDING
Meet Anna, Independent Consultant with Arbonne! We had a great time together creating some branding images for her to celebrate her new role.
Click the link below to view Anna's business page.