BRAND IMAGERY

Your BRAND is not the same as BRAND IMAGERY. Brand Imagery is the visual representation of your brand and the brand's core messaging. The purpose of brand imagery is to communicate the right messages with your target audience so they develop strong emotions when they encounter your brand. Think of your BRAND as the whole picture and BRAND IMAGERY as an important visual part of your entire BRAND. Brand imagery is vital in marketing your brand. Website, social media and marketing materials all utilize images that relay a 'feel' to your clients. Consistency is key as this will create a sense of comfort and familiarity for your clients. What can set your brand apart as authentic and personal are images with a unique stroke of style tailor made for your business. These images can be personal images/head shots of staff & team members, owners, executives, business partnerships, products, services... any and everything that is associated with your business. 

We begin with asking questions to design a Brand Imagery Plan: What do you do? What are your services/products? What are your values? Do you have a Mission/Vision Statement? What 'sense' do you want to show your clients? What is important in your business? Safety, hygiene, products, quality service... Style of Brand Imagery: Inclusion of a logo, colour palette, shape & space, taglines (intentional images that allow you to incorporate taglines) and tone of images: soft, dramatic, busy, simplistic or edgy. Working together, we will design a BRAND IMAGERY PLAN to compliment and show off your business!